Beautiful and good
When Stella McCartney founded a vegan label in 2001, it was something of a novelty: a fashion brand dedicated to innovative materials and complex issues. Almost 20 years later, more and more labels are focusing on sustainability without even defining themselves as eco brands. They design modern sneakers, streetwear and high fashion. Sustainable fashion has just as many facets itself. Some brands forgo the use of plastic or animal products and develop plant-based materials while others focus on upcycling. The French label Veja makes sneakers from corn husks and light running shoes from the plastic of drinking bottles. Sustainable beauty products are being produced without synthetic materials or else are based on organically sourced raw materials.
This French brand adopts a multi-dimensional approach to sustainability. Veja sneakers are primarily made from vegan or recycled raw materials and are produced in Porto Alegre under fair working conditions. And they look great as well.
In its environmentally-friendly jeans range A Better Blue, Closed uses materials such as cellulose fibres as well as organic cotton and recycled elastane. New washing and dying methods considerably reduce water consumption and the use of chemicals.
This Danish label is renowned for its prints and modern cuts. It is making increasing use of materials such as recycled polyamide and organic cotton or the alternative viscose Lenzing Ecovero. It is also reducing its use of plastic and balancing out its carbon footprint.